Leisure businesses can enhance seasonal hiring with this recruitment tech

Leisure industry businesses are more than just fun and games. They are sizeable employers, and major revenue generators for many markets worldwide. Humanforce uses Leisure as a blanket term to refer to any businesses of the following type: 

• Attractions (e.g. theme parks, tourist centres, zoos, galleries, and others) 

• Sports-related venues (e.g. gyms, aquatic centres, sports centres, and others) 

• Venues for kids and families e.g. (play centres) 

• Entertainment venues (e.g. cinemas, theatres, clubs) 

However, the demand for Leisure businesses is largely seasonal. Take theme parks, for example. They’re full during school holidays and warmer months, and generally quieter at other times of the year. As demand-driven businesses, they are often forced to mould their budgets, systems, rosters and calendars around yearly peaks and troughs to remain profitable. The same applies to their approach to recruitment.

The complexities of hiring for Leisure businesses 

Managers of Leisure businesses are often required to practice seasonal hiring to keep within labour budgets. This means hiring contingent workers to support core teams during busy periods and letting them go once things quieten down. 

For example, a cinema manager may notice ticket sales surging due to the upcoming school holidays. To ensure they can keep up with the incoming demand, they list job ads for holiday casuals. They then need to review applications, contact the applicants for an interview, conduct the interview, process onboarding paperwork if they’re successful, and train them — all in time for the busy period. Things become even tougher for larger businesses looking to mass-hire, like theme parks, tourist attractions, or zoos. 

Fortunately, the hiring process can be automated from start-to-finish with Humanforce’s Talent solution.

Humanforce Talent: All-in-one recruitment for managers, with a premium candidate experience 

Given that Leisure businesses need to engage in seasonal hiring to meet the peaks and troughs in consumer demand, having access to a pool of pre-qualified candidates that can be called up on-demand is invaluable. 

Humanforce Talent is an all-in-one talent acquisition platform that pools pre-qualified candidates, contractors, internal staff and alumni into a single Talent Community. Managers can analyse demand forecasts and tap into the power of volume-based hiring, with the ability to contact the desired number of candidates for the job at hand. 

The AI-driven recruitment CRM allows managers to cultivate talent pools of pre-qualified and engaged candidates, matching individuals based on their skills, qualifications and experience to the most suitable roles, locations, and departments. Each member of the Talent Community is given a profile complete with qualifications, skills, achievements, preferences, and work history. This reduces the time to hire and is a modern solution to contingent hiring.  

For example, resort managers looking for additional housekeepers can simply filter by experience or skillset in the Talent search, leading to quick and easy matches. For example, managers who require extra workers with POS experience can filter by skillset and experience in the Talent search, quickly matching with suitable talent without the need for preliminary interviews. 

Managers can gain comprehensive talent visibility by mapping skills and role preferences to inform future needs, with the ability to shortlist and tag candidates. They can then engage (or re-engage) with suitable talent through instant messaging, SMS, and email, while also tracking overall communication history. 

Humanforce Talent also has the features and functionality of a traditional applicant tracking system (ATS). It gives managers the power to create a structured and scalable hiring process with automated workflows, the ability to move candidates through the hiring process in bulk, and the functionality to post and track jobs across multiple platforms. It also allows you to centralise recruitment agency activity in one portal to prevent duplicate applications, track contracts, and ensure consistent agency interactions — key functionalities for Leisure businesses. 

Finally, Humanforce Talent can help build and reinforce your employer brand to stand out from the pack. Managers can create a career site that showcases their business’ culture with standout job listings, development opportunities, and wellbeing perks. The application process can also be enhanced with engaging visuals and content tailored to each role. Leisure businesses with powerful branding or brand images can use this to their advantage, creating an even more desirable place to work for potential applicants.

Onboarding & Offboarding 

These hiring periods can become overwhelming for managers. Juggling the constant interviews, onboarding, and offboarding logistics while running a major Leisure establishment can stifle overall productivity during peak periods. 

The Humanforce Onboarding & Offboarding solution facilitates faster, more tailored onboarding at the start of tenure, and smoother offboarding at the end of tenure. It enhances compliance and cost efficiency by automating many time and resource intensive tasks in the pre-boarding stage, such as employee information gathering (bank details, tax details, qualifications, etc.) and policy signoffs. These steps can be taken early in the onboarding process, reducing logistical delays and engaging employees from the onset.  

The onboarding workflows can be customised for each new hire’s specific role, team, and location. This can be shortened to ensure that only the most crucial onboarding tasks are included. This is valuable if a casual worker is returning to a previous employer, (which is a likely scenario if the employee is part of your Humanforce Talent community), removing the need to repeat the same steps twice. At the end of tenure, offboarding workflows can also be customised to the needs of each role, the tenure of each employee, or their employment type (full-time, casual, contractor).

About Humanforce 

Humanforce is the all-in-one platform for frontline and flexible workforces, offering a truly employee centred, intelligent and compliant human capital management (HCM) suite – without compromise. Founded in 2002, Humanforce has a 2300+ customer base and over half a million users worldwide. Today, we have offices across Australia, New Zealand, the US, and the UK. 

Our vision is to make work easier and life better by focusing on the needs and fulfilment of frontline workers, and the efficiency and optimisation of businesses. 

To learn more about how Humanforce’s solution can help automate people processes in your business, please contact us.