Refreshing your EVP: A guide for employers of deskless workers


What is the EVP and why is it so important?

The EVP lies at the heart of the unspoken contract between employer and employee. In return for their commitment, loyalty, skills, knowledge and expertise, employees receive meaningful work, a safe work environment, competitive and fair remuneration, and a range of benefits – including the opportunity to further their career with new skills and career paths. The EVP also forms the core of the employer brand and – much like an organisation’s unique selling proposition – should help set your business apart from all others.

Why is it time to refresh your EVP?

How employers present themselves to both candidates and employees has never been more critical. While every organisation is unique, and listening to the voice of your employees is critical, there are three drivers for change, including:

  • A growing desire for a more ‘human-centric’ EVP: COVID-19 resulted in many employees rethinking the role of work in their lives. They want to be viewed as people first, with lives and commitments outside of work. An impersonal, one-size-fits-all EVP no longer works

  • Skills shortages: Even as the direct impact of the pandemic eases, a talent shortage of historical scale has presented itself. Anything employers can do to attract and retain talent needs to be investigated

  • A decline in engagement and discretionary effort: Many frontline employees are fatigued. They are no longer willing or able to go ‘above and beyond’ for their employer. It’s time to rethink how to reconnect and rebuild the employer-employee bond

How to cut through: 3 emerging EVP elements to consider

Our eBook presents three areas to consider working into an EVP for shift-based, roster-driven (or ‘deskless’) workplaces, including:

1.     A holistic approach to employee wellbeing

It’s time to focus not only physical wellbeing but also mental and financial wellbeing. In tough economic times, the latter is gaining real traction – but what financial wellbeing benefits can employers offer deskless workers?

2.     Flexible work

Flexible work isn’t just about the location at which work is undertaken. It’s also about providing more autonomy and choice about the hours worked – and that’s something that can be offered to deskless workers.

3.     Learning and professional development

Providing “anywhere, anytime” microlearning at the point of need is one way to ensure the development needs of deskless workers are not neglected.

The time for action is now!

Complete the form to download the eBook and discover how to create a compelling but authentic EVP that sets your organisation apart from the competition.