Serco
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Key takeaways
Serco
Serco is a global leader in providing public services to governments, operating in over 20 countries, and employing a workforce of more than 50,000 people.
Challenges
Serco hires thousands of employees each year. They needed to evolve the talent acquisition process to create a sustainable approach to talent attraction, engagement and rapid deployment that enabled the organisation to respond to high-volume and specialist hiring needs.
The previous approach to recruitment at Serco was reactive, costly and process-heavy. It was dominated by manual steps and an overly complex tech stack. Agency fees were too high and internal processes relied heavily on manual, human effort, which led to errors and high candidate turnover as well as a poor candidate experience.
The solution
In order to achieve a sustainable and proactive solution, Serco realised they needed a talent acquisition platform to underpin the transformation. They selected Humanforce Talent based on its ability to automate processes and build talent pools of hire-ready candidates.
Talent Pools
After implementing Humanforce Talent, Serco were able to build talent pipelines for key roles. They created talent pools with aligned skills and capabilities which can be rapidly deployed for surge hiring needs.
Serco focused on an omnichannel sourcing and engagement approach where the technology (through AI matching) surfaces talent that meets their needs. This strategy enables Serco to reduce its reliance and cost on recruitment agencies and labour hire firms.
Leveraging Employer Brand
Since the implementation of Humanforce Talent, Serco have been able to amplify their brand for their specialist hiring needs (in particular healthcare) through the establishment of a Talent Community-led approach to attract, nurture and engage talent that has been historically difficult to find.
Integration
The deep bi-directional integration between Humanforce Talent and SAP SuccessFactors has created a seamless, end to end hiring experience that enables the TA team to deliver powerful reporting and analytics to the business. They are now able to provide reporting with more accuracy and insight on talent pipelines, hiring outcomes and talent availability.
Results
Serco used to spend millions of dollars on job advertising and agencies. Since launching Humanforce Talent in July 2022, the organisation has achieved external recruitment cost reductions of approximately $4 million in less than 12 months across a blend of agency and advertising category spend.
Serco have established a dedicated team (with dedicated systems) to create efficient and best in class high volume and specialist recruitment processes. Utilising a best-in class platform enables Serco’s team to achieve greater levels of efficiency within the recruitment process.
They are now able to hire faster, engage with talent quickly and in a more human way via 2-way SMS messaging, reduce agency and labour hire costs, build their employer brand and generate talent insights within their Talent Community to support ongoing growth and surge needs.
Outside of the Operations team, HR has a focus on internal mobility and Humanforce Talent has given them enhanced visibility into their workforce, including the ability to quickly filter between internal staff and external applicants.
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