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The Leisure industry, defined here as attractions (e.g. theme parks, zoos, galleries), sports-related venues (e.g. gyms, aquatic centres, sports centres), venues for kids and families (e.g. play centres), and entertainment venues (e.g. cinemas, theatres, clubs), is broad and dynamic. Our guide outlines the people-related issues shaping the industry and why many employers are looking to HR and workforce management technology to streamline operations.
The push towards strategic HRM in hospitality
Just like its close cousin, Hospitality, the Leisure industry can be adversely impacted by changes in consumer preferences, technological advancements, and shifting economic conditions.
The people-related issues can also be daunting, with employers grappling with high levels of employee disengagement, low retention rates, and a dearth of suitable labour.
Remaining profitable amidst those challenges has forced many businesses to look to other areas to enhance overall performance.
Top of the list is developing a strategic approach to HR management.
What is strategic HRM?
At a foundational level, strategic HR is about having the right people with the right qualifications in the right roles at the right time and place. In addition, it’s about providing a unique employee experience (EX) that engages your people, so that they can, in turn, deliver an exceptional customer experience (CX). It’s also about maintaining compliance and using data to guide decision-making and provide insights to your business.
How can technology help?
Many organisations in this industry are implementing workforce management and HR technology to streamline operations, optimise labour costs, and enhance the overall EX.
This guide examines why a strategic HR function – powered by innovative HR and workforce management technology – can drive business success.
In our guide, you’ll discover more about:
How a strategic approach to HR management can impact business performance
The unique people-related challenges facing leisure businesses, and how the EX impacts the CX
How the right HR and workforce management technology can help
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