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From the rise and rise of AI to new ways to recruit and retain scarce talent, we take a look at five trends that will transform HR in frontline workplaces throughout 2024.
Taking stock
With ongoing labour shortages and economic uncertainty placing pressure on budgets, 2023 proved to be a year of significant challenges for HR professionals. Regardless of what 2024 presents to business leaders, in an ever-changing world repeating what’s been done previously simply won’t work. A new year requires fresh ideas. Our eBook provides a good starting point.
What HR trends are covered?
We’ve identified five emerging trends that will shape the world of work and how HR delivers its services in 2024.
1. The digital employee experience (DEX) will be prioritised in frontline workplaces
2024 may finally be the year in which serious strides are made towards bridging the tech-equity and training gap that has developed between frontline workers and their office-based peers. Why? Because COVID-19 acted as a wake-up call for just how critical these workers are.
2. HR tech investments will increase – and the focus will be on generative AI
GenAI technologies can create content from disparate sources and quickly summarise multiple datasets. With the goldmine of data held in HR systems, teams are already using chatbots to respond to employee queries and utilising AI in recruitment – and that’s just the start.
3. The ‘paper ceiling’ will be torn apart, creating new career pathways for frontline workers
To fill critical roles, employers will need to become more comfortable assessing candidates solely on their ability to perform in the role, not their credentials. This ‘paper ceiling’ comes at every turn for workers without a bachelor’s degree. This might be set to change in 2024.
4. Workplace cultures that embed ‘supportive empathy’ will thrive
Showing genuine empathy is a worthy trait, but without practical support or follow-through it may seem empty. In 2024, organisations will focus on identifying, understanding, and actively meeting employee needs. Whether it’s through greater flexibility or more impactful employee benefits, the end result will be happier, more engaged workers.
5. ‘HR marketing’ will ease the talent crunch
HR marketing – also referred to as recruitment marketing – borrows various elements from marketing’s toolbox and is increasingly being used to increase employee loyalty, retain top talent, and create an enticing employer brand for jobseekers. With labour shortages persisting, it’s needed more than ever.
Keen to learn more? Packed with independent research, useful insights and handy tips, our 2024 HR trends eBook can be downloaded by completing the form.