Strategic HRM in sports clubs

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Whether your organisation is a football, rugby, cricket or other sports club, or you're managing teams in huge stadia (like catering or guest services), effective HR practices are essential to business performance. Our whitepaper explores the people-related challenges in this industry, as well as how innovative technology can enhance HR service delivery.

Why does strategic HRM matter?

Strategic HR is a way of managing human capital and aligning it with business activities. It sets the direction for all areas within HR's mandate, from talent acquisition through to employee engagement, retention and development.

Research indicates that a set of universal HR processes, formalised in a strategic HR plan, can lead to superior business performance, regardless of the organisational setting or industry.

Unique sports industry challenges

Amidst the excitement of a match or tournament, spectators may forget that sports clubs and sports stadia are businesses. They must plan strategically and manage their workforces in a way that not only results in a great customer / fan experience but also keeps labour costs down.

Success will depend on their ability to scale up or down the workforce quickly to meet demand, communicate to what is often a dispersed, non-permanent, highly mobile workforce, and streamline administration - for example, managing employee records and compliance, rostering, scheduling, and leave management.

How HR software can help

HR and workforce management software can alleviate the challenges mentioned above. With mobile apps, it's possible to provide anywhere, anytime access so that employees can check their rosters, bid on shifts, communicate with their managers and stay informed of company news. With self-service functionality, greater autonomy and flexibility can be offered to employees.

In addition, rich data insights can be produced, which can aid in the creation of demand-driven rosters, and a more personalised employee experience.

Keen to learn more? Download our whitepaper today by completing the form.

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